Quiz - Creating a Simple Campaign - April Parker Academy

1. Which of the following best describes a marketing campaign?

A single ad posted online

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A coordinated series of marketing actions with one goal

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Random posts across different platforms

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A product launch without a plan

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2. True or False: A marketing campaign should always have a clear start and end date, with measurable results.

True

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False

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3. The three stages of a simple marketing funnel are:

This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.

4. A bakery wants to sell more birthday cakes. Which of the following is best suited for the Consideration stage?

Posting fun baking videos on TikTok

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Offering a free tasting event

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Sending a “Buy Now and Save 20%” email

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5. List two types of content you could use at the Conversion stage of a campaign.

This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.

Quiz – Creating a Simple Campaign